basakesin

Başak Esin Köktürk-Güzel is a highly accomplished academic and entrepreneur in the field of Electrical and Electronics Engineering. She is currently serving as an Assistant Professor at İzmir Democracy University, where she teaches and conducts research in the areas of Statistical Learning Theory, Data Mining, Computer Vision and Pattern Recognition. In addition to her academic pursuits, Köktürk-Güzel is also a co-founder of the innovative data analytics company ZoiData, where she applies her expertise in Marketing AI to help businesses optimize their sales and customer segmentation strategies. Köktürk-Güzel is also an active blogger and Medium contributor, where she shares her insights on cutting-edge research in the field of her research areas.

How Marketers Use AI to Personalize Customer Experiences

by

Explore the power of AI-driven personalization in marketing and how it’s changing the game for businesses. Dive into the world of targeted content, real-time recommendations, and personalized emails, all designed to captivate your customers and boost conversions. Stay ahead in this competitive landscape by harnessing the potential of artificial intelligence.

Demystifying Marketing AI: A Beginner’s Guide

by

Are you looking to revolutionize your business’s marketing approach? AI marketing may be the solution you’ve been searching for. This rapidly growing area of marketing technology offers a range of benefits, including insights into customer behavior, personalized experiences, and automation of marketing activities. While implementing AI marketing can come with its challenges, the potential benefits are clear. Discover how AI marketing can transform your business and stay ahead of the competition in the ever-evolving marketing landscape.