Başak Esin KÖKTÜRK-GÜZEL, PhD

Assist. Professor @ İzmir Democracy University Electrical and Electronics Engineering

Co-Founder at @ZoiData

Works on Image Processing Application especially on Marketing AI!

Research Interests:

Statistical Learning Theory, Signal Processing, Pattern Recognition, Image Processing, Computer Vision, Sales Prediction, Customer Segmentation, Real-time Bidding

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News!

• Our new paper has just been published in Fermentation (MDPI)!
  In this study, we combined statistical methods and machine learning (XGBoost) to optimize xylanase production using data from previously validated experiments. The results highlight how AI can support more efficient and cost-effective bioprocesses in industrial enzyme production.
  👉 Read the full article
• On 13 May 2025, I attended the kick-off meeting of the ERA-NET NEURON project titled Brain-Body factoRs mediating altEred Bodily representations in mUltiple pathological conditionS in Lavigny, Switzerland, together with Prof. Dr. Devrim Ünay. As a partner representing Zoi Data, we presented our planned contributions to the project, which aims to investigate the mechanisms linking brain and body representations across multiple pathological conditions.
• Between 6–9 September 2025, I participated in the INSECTAI Annual Meeting in Tirana, Albania, organized under the COST Action CA22129 – INSECTAI. This Action supports insect monitoring and conservation at national and continental scales, aiming to understand and counteract widespread insect declines.
• I recently presented From Pixels to Products: Automated Bioanalytical Imaging Solutions for End-Users at the Workshop on Advancing Medical Imaging, Innovation, and Entrepreneurship Through Collaboration. I highlighted the need to turn machine learning research into user-focused tools that help clinicians and researchers work more efficiently—aligning with our mission at Zoi Data to drive real-world impact in healthcare.