Başak Esin KÖKTÜRK-GÜZEL, PhD

Assist. Professor @ İzmir Democracy University Electrical and Electronics Engineering

Co-Founder at @ZoiData

Works on Marketing AI!

You can follow my blog and Medium page!

Research Interests:

Statistical Learning Theory, Quasi-supervised Learning,  Signal Processing, Pattern Recognition, Sales Prediction, Customer Segmentation, Real-time Bidding

How Marketers Use AI to Personalize Customer Experiences

Explore the power of AI-driven personalization in marketing and how it’s changing the game for businesses. Dive into the world of targeted content, real-time recommendations, and personalized emails, all designed to captivate your customers and boost conversions. Stay ahead in this competitive landscape by harnessing the potential of artificial intelligence.

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Demystifying Marketing AI: A Beginner’s Guide

Are you looking to revolutionize your business’s marketing approach? AI marketing may be the solution you’ve been searching for. This rapidly growing area of marketing technology offers a range of benefits, including insights into customer behavior, personalized experiences, and automation of marketing activities. While implementing AI marketing can come with its challenges, the potential benefits…

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